After meeting Ry’s Flys owner Rylee on the Salmon River in New York chasing steelhead, he reached out for a logo package. He is a licensed New Hampshire fly fishing guide that services the entire state, ties his own custom flies for clients, and is a big fan of brook trout. He wanted his logo package to reflect this, so we set out to create a primary logo, secondary logos and color pallet for him to use, a custom brook trout illustration and camo pattern, as well as an instagram template and some merch ideas.